SERVICES

Communications | Marketing | Project Management | English | Market Reserach | Branding | Partnership | Customer Relations

Small business marketing strategist Fransisca Wijanarko launched Backwork in 2018.  The agency provides practical solutions to small businesses needing sound marketing counsel and helps with implementation to real-life business goals. With demonstrated knowledge and practical experience surrounding marketing, Backwork is formed with a focus on helping local companies that don’t or can’t afford senior-level marketing staff. 

 

Backwork helps businesses solve their awareness and demand generation across traditional, online and social mediums. It provides services including marketing strategy, planning, tactical execution, virtual staff support, and program management, to improve companies’ abilities to make an impact on the markets as they serve. As executive-level contractor, Backwork understands how to effectively plan, develop and communicate with customers and target markets. Fransisca is dedicated to the growth of businesses and passionate about marketing. 

Fun, curious, and all about your business, Backwork is no corporate automation or suits. We will dig in and learn what is important to you and your customers, whether working to enhance your brand identity or increase your market visibility through web design, electronic marketing campaigns or inspired traditional marketing strategies, she’ll do what it takes to get it done.

WHAT WE CAN DO FOR YOU?

  • Website design / maintenance

  • Develop a Marketing Plan

  • Marketing plan execution

  • Social Media Content 

  • Help you with Marketing Communications

  • Press releases

  • Logo design

  • Business cards

  • Create, write & send e-newsletters

  • Branding or Messaging

  • Blog management

  • Help with visibility

  • Ad Hoc marketing advice

  • Online advertising

  • Craft brochures/leaflets, posters, tent cards or other marketing collaterals 

  • Market research

  • Project management

  • Event planning & more

OR WE CAN ACT AS YOUR VIRTUAL MARKETING DEPARTMENT

  • When smaller businesses consider hiring full-time staff to handle functions like marketing, the costs can be expensive. If the business can afford a mid-or even senior level marketing employee, they have to include benefits and perhaps bonus costs as part of their expense. 

  • A virtual marketing manager allows you to tap the expertise you need, when you need it at an affordable means. Using a virtual marketing director means hiring an experienced marketing professional to:

    • Develop marketing strategy to ensure maximum results from tactical efforts

    • Identifying campaign tactics and help with executions

    • Generating qualified prospects for sales pipelines

    • Improving customer loyalty and drive increase revenue

    • Maximizing marketing tools and resources

    • Managing marketing efforts and marketing budgets

WHY
HIRE US?

The expertise that you will get from a professional marketing manager will surpass a marketing employee with fresh experience. We will help you with their outside contacts, suppliers, designers, copywriters, and printers and save you the time and effort to source it individually. 

 

Here are other benefits to consider:

  • Fill skill gaps. Media has become increasingly fragmented and communication programs are more complicated.

  • Reduce overhead. With outsourcing you don't bear the hidden cost of recruiting, training, furnishing an office, and employee benefits.

  • Eliminate bias and leverage a broader, different perspective.

  • Improve your focus. Outsourcing helps you to focus on the core competencies of your business. 

  • Jump-start your marketing.

  • Outsourcing gives you access to experienced marketing professionals who can develop plans and campaigns on timely manner. You can say “Run with it” and start focusing on your other competing priorities.